Identifying Critical Factors Influencing the Consumers Purchasing Decisions on Health Food
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 103 === The purpose of this study is to realize the key factors which can affect the consumers’ purchasing decision in health food. The key factors can be divided into several categories: price factor, bonus factor, brand factor, reputation factor, gender facto...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88158149962983325385 |