Process or Outcome? Which Experience is More Important in Determining Shopping Satisfaction?
碩士 === 國立成功大學 === 國際經營管理研究所 === 103 === Compared with online retailers, providing delighted in-store shopping experience is one of the physical retailers’ advantages. Experience can be conceptualized as two components: process and outcome. This thesis investigates which component contributes more to...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84318390757460743629 |