The Influences of Market Orientation, Explorative/Exploitative Learning on New Product Performance
碩士 === 國立成功大學 === 國際企業研究所 === 103 === Understanding customers’ existing needs and responding to their needs is an important way to gain competitive advantage. However, recently the tradition wisdom is challenged by some scholars because there are some company such as Apple and Google rising in the m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32329379348071503257 |