The Effect of Co-branding Strategy Announcement on financial Analysts’ Earnings Forecast Revisions
碩士 === 國立成功大學 === 國際企業研究所 === 103 === Co-branding strategy plays an important role in company’s marketing activities. Although there are many marketing researches indicate that the influence of co-branding is positive for company, there has not been any financial empirical study to support the impor...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04543603537288360354 |