Applying PPM Theory to Investigate Channel Switching Behaviors: Mobile Shopping Self-efficacy and Switching Costs as Moderators
碩士 === 國立成功大學 === 企業管理學系 === 103 === The popularity of mobile devices and wireless internet enable consumers to choose channels freely and has a significant impact on the consumer shopping process. According to an MIC (the Institute for Information Industry) survey (2014), 21.3% consumers will first...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3u7zxa |