Consumer Response to Marketing Effect of Corporate Social Responsibility – An Experiment
碩士 === 國立成功大學 === 企業管理學系 === 103 === In the highly competitive market of consumer goods today, companies are pressurized to differentiate their goods and services in every way possible. The rapid expansion of corporates with worldwide outreach influence has resulted in larger responsibilities to m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9b8x3x |