Applying the Theory of Consumption Values to Understand Traveler's Choice on Cruise Tourism
碩士 === 國立成功大學 === 交通管理科學系 === 103 === This study applies the theory of consumption values to determine the factors influencing consumer choice behavior regarding cruise tourism. It also examines whether there are significant differences in consumption values and choice behavior between consumers wit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33482722321203395612 |