An Exploratory Study on Pricing and Service Level Strategies under Co-opetition

• Main Authors: Guan-YaChen, 陳冠雅
• Other Authors: Chung-Chi Hsieh
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/16802187953549283863

碩士 === 國立成功大學 === 工業與資訊管理學系 === 103 === Pricing and service level are two crucial factors to get success in today’s competitive markets. This research is discussing about an interaction of two companies when they face the down-stream vendors. In order to solve this equilibrium problem, we suggested two game-theoretic models: model I - analyzing two corporations under the perfect competition through price and service level, and model II - analyzing two companies under the co-opetition through the price and service level. And the co-opetition in model II is that firm 1 outsources part of its process to firm 2 and they share the maximum profit by signing the “profit sharing” contract to attain the “win-win” situation. Notice that, the products of two firms are still competing with each other in the market. This research found that firm 1 shall outsource the total process to firm 2 in model II. The numerical analysis, revealed that the profits for two firms in model II is greater than the profits in model I under certain conditions.