Exploring factors influencing the disclosure of location-based information of the users of social networking websites based on information system success model and self-determination theory

• Main Authors: Wei-ChiChiu, 邱瑋錤
• Other Authors: Wei-Tsong Wang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/a3kz3f

碩士 === 國立成功大學 === 工業與資訊管理學系 === 103 === As technology advances, communication between people is no longer limited to face to face, but can convey information to each other through networks. In order to explore the willingness of SNS users to the disclosure of location-based information intentions on SNSs. Referring to the attitude of the theory, adding autonomous motivation to measure the emotion of SNS users. Besides the updated Information system success model to evaluate system factor, based on three dimensions: Information Quality, System Quality, Service Quality. We combined personal factor to measure the considerations of SNS users. We hope can find the key point of why SNS users disclosure themselves. The research method of this study is questionnaire survey which is only for student, no limited in department. To explore the willingness of SNS users to the disclosure of location-based information intentions on SNSs. Referring to the attitude of the theory, adding autonomous motivation to measure the intention of SNS users. Based on the survey data collected from 555 students, this study has nine hypothesis which three assumptions are dropped. Both autonomous motivation and user satisfaction have significant effect to the users’ disclosure of location-based information intentions on SNSs, But Information Quality, System Quality, Service Quality don’t have sufficient effect on autonomous motivation. However these three dimensions can indirect positive effect to autonomous motivation. The results of this study highlight user satisfaction is an important factor to autonomous motivation. If users can feel more satisfaction, they will enhance their autonomous motivation and then improve their intention to disclosure of location-based information on SNSs.