A Study on the Attractiveness of Scooter Brand and Heavy Duty Motorcycle in Taiwan

• Main Authors: Chang-YuPan, 潘昌雨
• Other Authors: Chun-Heng Ho
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/88096521952361442897

博士 === 國立成功大學 === 工業設計學系 === 103 === This study consists of three parts. The first part involves tracing the history of the development of Taiwanese motorcycles, which are classified into two types, motorbikes and scooters. The second part of the study involves analyzing the differences in the characteristics of consumers, such as lifestyle, Character recognition, social interactions, and involvement in product use, toward Taiwan’s top three scooter brands, Kymco, SYM, and Yamaha. The third part of the study involves an analysis of the market of heavy motorbikes over 550cc, as well as their design attraction. Through the use of questionnaires, the EGM relationship diagram. The results were generated through Cluster Analysis, Quantification Theory Type I analysis. The analysis not only enables the designers of heavy duty motorcycle to analyze the attraction points of heavy motorcycles by referring to the attraction factors, but also provides a reference for the design of scooters.