A Study on the Enhancement of Consumers’Trust on Enterprise in Cause-Related Marketing by Applying TRIZ

A Study on the Enhancement of Consumers’Trust on Enterprise in Cause-Related Marketing by Applying TRIZ

碩士 === 國立成功大學 === 工程管理碩士在職專班 === 103

Bibliographic Details
Main Authors:	Hui-WenSung, 宋慧文
Other Authors:	Heiu-Jou Shaw
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/91118006920163176974

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