A Study of Exhibition Performance, City Image and Behavioral Intention of Participating in 2015 Taipei International Sporting Goods Show

碩士 === 國立勤益科技大學 === 專案管理研究所 === 103 === This study is to try to understand the relationship with exhibition performance, city image and behavioral intention in the 2015 Taipei International Sporting Goods Show (TaiSPO). Besides, not only to explore whether there is a significant difference among exh...

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Main Authors: Wan-Chu Hsiung, 熊婉筑
Other Authors: Chin-Hsien Hsu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/43528365142956677965
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spelling ndltd-TW-103NCIT58300062017-03-11T04:22:11Z http://ndltd.ncl.edu.tw/handle/43528365142956677965 A Study of Exhibition Performance, City Image and Behavioral Intention of Participating in 2015 Taipei International Sporting Goods Show 2015臺北國際體育用品展覽會參觀者展覽績效、城市意象與行為意圖之研究 Wan-Chu Hsiung 熊婉筑 碩士 國立勤益科技大學 專案管理研究所 103 This study is to try to understand the relationship with exhibition performance, city image and behavioral intention in the 2015 Taipei International Sporting Goods Show (TaiSPO). Besides, not only to explore whether there is a significant difference among exhibition performance, city image and behavioral intention under the different demographic background of statistical variables,but to explore the influence on exhibition performance, city image and behavioral intention. Totally, 219 questionnaires were distributed and 193 valid samples were collected in March 18, 2015 to March 21, 2015. The response rate is 88%.According to the returned valid questionnaires,this study was analyzed by SPSS 21.0 and AMOS 20.0. The results were stated as following: 1.The part of background variables of visitors would affect exhibition performance , city image and behavioral intention. The age , current job function and average monthly income make significant difference to exhibition performance;the current job function , average monthly income and number of outbound trips make significant difference to city image;the current job function make significant difference to behavioral intention. 2.Exhibition performance would affect city image to visitor. Exhibition performance would not affect behavioral intention to visitors.City image would affect behavioral intention to visitors. The study in order to offer the related organizations suggestions as the future exhibition for reference. Chin-Hsien Hsu Tung-Hsing Lin 徐欽賢 林東興 2015 學位論文 ; thesis 136 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立勤益科技大學 === 專案管理研究所 === 103 === This study is to try to understand the relationship with exhibition performance, city image and behavioral intention in the 2015 Taipei International Sporting Goods Show (TaiSPO). Besides, not only to explore whether there is a significant difference among exhibition performance, city image and behavioral intention under the different demographic background of statistical variables,but to explore the influence on exhibition performance, city image and behavioral intention. Totally, 219 questionnaires were distributed and 193 valid samples were collected in March 18, 2015 to March 21, 2015. The response rate is 88%.According to the returned valid questionnaires,this study was analyzed by SPSS 21.0 and AMOS 20.0. The results were stated as following: 1.The part of background variables of visitors would affect exhibition performance , city image and behavioral intention. The age , current job function and average monthly income make significant difference to exhibition performance;the current job function , average monthly income and number of outbound trips make significant difference to city image;the current job function make significant difference to behavioral intention. 2.Exhibition performance would affect city image to visitor. Exhibition performance would not affect behavioral intention to visitors.City image would affect behavioral intention to visitors. The study in order to offer the related organizations suggestions as the future exhibition for reference.
author2 Chin-Hsien Hsu
author_facet Chin-Hsien Hsu
Wan-Chu Hsiung
熊婉筑
author Wan-Chu Hsiung
熊婉筑
spellingShingle Wan-Chu Hsiung
熊婉筑
A Study of Exhibition Performance, City Image and Behavioral Intention of Participating in 2015 Taipei International Sporting Goods Show
author_sort Wan-Chu Hsiung
title A Study of Exhibition Performance, City Image and Behavioral Intention of Participating in 2015 Taipei International Sporting Goods Show
title_short A Study of Exhibition Performance, City Image and Behavioral Intention of Participating in 2015 Taipei International Sporting Goods Show
title_full A Study of Exhibition Performance, City Image and Behavioral Intention of Participating in 2015 Taipei International Sporting Goods Show
title_fullStr A Study of Exhibition Performance, City Image and Behavioral Intention of Participating in 2015 Taipei International Sporting Goods Show
title_full_unstemmed A Study of Exhibition Performance, City Image and Behavioral Intention of Participating in 2015 Taipei International Sporting Goods Show
title_sort study of exhibition performance, city image and behavioral intention of participating in 2015 taipei international sporting goods show
publishDate 2015
url http://ndltd.ncl.edu.tw/handle/43528365142956677965
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