| Summary: | 碩士 === 國立勤益科技大學 === 專案管理研究所 === 103 === This study is to try to understand the relationship with exhibition performance, city image and behavioral intention in the 2015 Taipei International Sporting Goods Show (TaiSPO). Besides, not only to explore whether there is a significant difference among exhibition performance, city image and behavioral intention under the different demographic background of statistical variables,but to explore the influence on exhibition performance, city image and behavioral intention.
Totally, 219 questionnaires were distributed and 193 valid samples were collected in March 18, 2015 to March 21, 2015. The response rate is 88%.According to the returned valid questionnaires,this study was analyzed by SPSS 21.0 and AMOS 20.0. The results were stated as following：
1.The part of background variables of visitors would affect exhibition performance , city image and behavioral intention. The age , current job function and average monthly income make significant difference to exhibition performance；the current job function , average monthly income and number of outbound trips make significant difference to city image；the current job function make significant difference to behavioral intention.
2.Exhibition performance would affect city image to visitor. Exhibition performance would not affect behavioral intention to visitors.City image would affect behavioral intention to visitors.
The study in order to offer the related organizations suggestions as the future exhibition for reference.
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