The Determinants of Affecting Purchase Intention– An Example of MOS BURGER

碩士 === 國立勤益科技大學 === 企業管理系 === 103 === Nowadays, service industry plays an important role in Taiwan. The service industry accounts for approximately seventy percent of Taiwan's overall GDP. A variety of catering industry is also booming in Taiwan. The competition among catering industry is s...

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Bibliographic Details
Main Authors: Ching-Wen Liao, 廖靖玟
Other Authors: Chin-Hung Liu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/g24y4t