The Impact of Online Game Experience Marketing and Personality Traits on Comsumer Satisfaction
碩士 === 國立勤益科技大學 === 企業管理系 === 103 === The globalization of the Internet not only rises up the economics of the online game market, but also lead to a highly competitive online game market. Furthermore, companies are forced to increase their marketing budget to win consumer’s attention. Marketing str...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99986524058290475391 |