Promotion strategy of hypermarket in China

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === Since the foreign retailers entered mainland China, its advanced information systems and new shopping experience get well consumer''s feedback from mainland’s retail market, however, the market is saturated after a rapid expansion, in the meanwhile...

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Bibliographic Details
Main Authors: Kuo-Sung Chan, 詹國松
Other Authors: Ming-Chih Tasi
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/08950658683264086955