To Determine the Key Factors for Selecting Division of Family Physicians﹐Dental﹐Cosmetic of Primary Clinic and Large Scale Hospital from Medical Director''s Viewpoint

• Main Authors: Jehn-Hwa Kuo, 郭振華
• Other Authors: Tzong-Ru Lee
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/48371632749801172751

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === In recent years, the healthcare industry is growing rapidly in Taiwan. Increases in educational level and living standards, in conjunction with changes in the National Health Insurance policy have led to a raising consciousness on consumers’ right and increasing demands for quality in healthcare services. Healthcare institutions and providers are therefore subject to a more intense competition. To ensure the sustainability of a healthcare institution, core competencies should be developed through continuous improvements for the quality of healthcare services and everlasting competitive advantage. The objective of this study was to analyze the key factors that significantly influence patients’ choice of healthcare institutions. The results can be used as a reference in decision-making process for the management of a healthcare institution. This study also aimed to provide the public with more transparent information prior to making appropriate choice of healthcare providers. Sampling questionnaire survey was applied for this study. A total of 210 questionnaires were distributed to management staffs across departments and throughout various levels of seniority. Of the 195 completed and returned questionnaires, 180 were valid, giving a response rate of 92.3% for gray relational analysis. The results revealed that patient healthcare choices were significantly affected by three key factors, including physician’s clinical skills, attitude, and explanation prior to treatment.