Enterprise Development Strategy and Transformation – A Case Study of S Company in Medical Instrument Industry

• Main Authors: Ya- Yu Tsou, 鄒雅裕
• Other Authors: 董澍琦
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/74552877492259003924

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === In recent years, Taiwan has moved toward the aging society and the high income situation, so people here become more consider the healthcare. National Health Insurance in Taiwan which leads the development of medical industry ensures people’s right of seeking medical advice. However, the medical expenditure rapidly goes up, because people mistake the real concept of the health insurance. To fix the situation, National Health Insurance Administration has to apply some control measures. Furthermore, the grow of the medical institution organization leads the outcome that the group can purchase medical device with a huge amount, causing the medical instrument companies’ bargain power become lower than before. Therefore, all of above would reduce the medical instrument companies’ living space. In this thesis, I would choose S company which is the agent and the manufacturer in this industry as an example, and figure out how this company to follow its existing advantages to develop its transformation under these situations. In this thesis, I would adopt Andrews（1971）‘SWOT Analysis’、 Porter（1979）‘Five Forces Analysis’、 Porter（1985）‘Value Chain Analysis’ and Porter（1985）‘Generic Strategies’ to analyze the company’s existing competitive advantages and strategies. After that, I adopt Chen（1996）five kinds of transformation to study the company’s future purpose and direction.