| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === In recent years, more and more real estate companies sprung up like mushrooms due to the policy, low interest rate, capital, investment, personal use and purchase. The number is even larger than convenient stores. The competition is very tense in the market. In which, policy is the most important factor. Nowadays, the outer beneficial conditions help boost the real estate brokering business to prosperity. However, under the impact of the policy recently rolled-out from the government, the more-than-ten-year bull market, the business environment recession and also the fading confidence in buyers, this industry is facing more challenges.
Let’s take the policy for example. The Post-Luxury-Tax era is about to end. The government implemented Luxury Tax in 2011, and Actual Selling Price Registration the year next. In future, we may possibly see the rolling-out of House-Land Combination Tax. As a person engaging in the real estate business, the researcher is glad to see a healthier tax system reinforced by the government. We believe the future policy will lead the market to a steadier and nicer situation. Due to the capital shrinking as the policy goes on, it’s an opportunity and also a challenge for the people operating real estate business. It’s a crisis and a turning point. However; in a changeable market, it is immediately important to find the foundation of operation.
Humanism is always the business philosophy of the same company in this research. Internally, the satisfaction of customers needs our fellow workers to advance, and the service level of our fellow workers needs to be taught patiently by supervisors. As a result, people are the core value in real estate business. Externally, the maximization of the competitive advantages and whether the engagement we put in suits our customers perfectly are both the most important lessons in business operation. Moreover, they are the momentum for us to grow.
This research is targeting customers, competitors, colleagues and supervisors. By which we hope to find out the most value services that customers respect tohighly. Through the building-up of the management opportunity grid, we can throw in resources that fit customers’ needs more precisely. Also, by the researching of competitors, we enhance the ability to serve customers and elevate the sample companies’ competitive ability and market share.
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