A Study on Electronic Magazine Interface Design of Mobile Devices Using UTAUT Model

• Main Authors: Wei-Neng Su, 蘇煒能
• Other Authors: 郭俊桔
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/00277863935559550773

碩士 === 國立中興大學 === 圖書資訊學研究所 === 103 === This research is to explore electronic magazine interface design of mobile devices. The three purposes were : 1.To find the appliance of Electronic Magazine Interface Design of Mobile Devices. 2.To explore whether the reader reading Electronic Magazine pay attention to the mode using the style of Interactive Multimedia. 3.To explore how to remake paper magazine into electronic magazine using in mobile devices. This research used the users using the electronic magazine of mobile devices as a sample, and then surveyed and interviews with them. The research cited Unified Theory of Acceptance and Use of Technology Mode to find out the influencing key factors of intention to use and usage behavior. The results shown in the two factors of UTAUT are performance expectancy and Readability expectancy are significant in usage. The result of the research had four points: 1.Understanding the appropriate electronic magazine interface design of mobile devices. 2.Understanding the electronic magazine interface design of mobile devices with multimedia and interactivity. 3.Understanding the emphasis on remaking paper magazine into electronic magazine of mobile devices. 4.Understanding the difference of interface design from electronic magazine to electronic book.