Policy Evaluation on the Implementation of Sanitary and Safety Management for Tea Factory Program

• Main Authors: Deng-Chao Su, 蘇登照
• Other Authors: 鄭美孌
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/69465804201196885980

碩士 === 國立中興大學 === 農業企業經營管理碩士在職專班 === 103 === The tea industry in Taiwan has developed over 300 years through change by encouraging more production of tea, increasing tea growing areas, improving tea production and manufacturing technology, penetrating the global tea-export market, contending the growing strong domestic demand, establishing the consumer-oriented sanitation and safety, and offering the premium Taiwanese specialty teas and tea tourism. As a symbol of excellence of Taiwan’s agriculture, the tea industry has made considerable progress in terms of quality. This study first discussed the evolvement and the actual state of industry structure adjustment under the leading government policies. The tea industry faces significant challenges of competing in the global market as well as ensuring food safety and quality standards to satisfy consumer concerns and international regulations. Therefore, this study evaluated the program, “Sanitary and Safety Management in the Tea Factory” for achieving sustainable development of the industry. Through literature reviews, series of in-depth interviews with experts, semi-structured interviews and questionnaires, the results can be summarized into the following points: (1) The industry structure and products characteristics may change significantly in response to changing circumstances on international trade and business, (2) Government policy decisions highly impact and accelerate developing trends within the industry, (3) Tea quality of consumer perceptionsincludes not only taste and flavor, but also safety and health attributes, (4) Producers mostly agree with implementing and promoting the policy of “Sanitary and Safety Management in the Tea Factory”, (5) Producers emphasis the need of sanitary requirements and safety standards to be regulated by law, (6) Consumers also appreciate the Government’s effort on implementing and promoting the policy of “Sanitary and Safety Management in the Tea Factory”, but the special focus of advocacy should be on market segmentation.