A Study of Consumer Behavioral Intentions Influenced by the Sense of History and Nostalgia

碩士 === 國立中興大學 === 行銷學系所 === 103 === By the end of twentieth century, all over the world awoke a wave of nostalgia, faced the unknown future, people began to miss the good old days. The good feelings about the past time, we can say that is the sense of history. There were many examples that using nos...

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Bibliographic Details
Main Authors: Kai-Hann Duh, 杜開翰
Other Authors: Ren-Jye Shiau
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/rffb5v