| Summary: | 碩士 === 國立中興大學 === 資訊科學與工程學系 === 103 === Celebrity endorsement is a good marketing strategy which company preferred. On the market, limited product which authorized by celebrities may increase in value and more valuable. However, there may be some problems on the market. First, there are counterfeit goods damage to the manufacturing company. Second, a manufacturing company may be overproduction damage to an authorizer. Finally, consumers may buy counterfeit goods.
Electronic warranty means the product with an RFID tag. The product information and signatures generated by the manufacturing company and retailer are stored in the RFID tag. Electronic warranty solve manufacturing company and the consumer’s problem of counterfeit goods. Because of electronic warranty’s feature, we want to add the authorized proof to an RFID tag. A mechanism makes authorizer and manufacturing company produce the authorized proof is proposed in this paper, and consumer can verify the authorized proof easily. Therefore, we develop three applications for this mechanism. It improves the rights and interest for authorizer, manufacture and consumer effectively.
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