The Driving Success Factors of the Online Food Ordering System - Empirical Evidence from the UTAUT Model
碩士 === 國立中興大學 === 科技管理研究所 === 103 === People’s desire of dining out is on the rise; however, the busy lifestyles significantly reduce their willingness to go out and eat. The situation has left a gap in the demand for the online ordering platform. This paper aims to explore the success factors of th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48323125078351050034 |