Innovative Business Model of Aidlove Service for enhancing intimacy

• Main Author: 陳靜萱
• Other Authors: Hsu, Mu Yen
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/46373879942417719798

碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 103 === Divorce is getting more and more common in Taiwanese society. This phenomenon also threatens those who are currently living in a relationship or a marriage. With modern age tools, such as apps like "Beetalk", people can find partners online, with ease. The concept behind "Beetalk" however, does not manifest in creating real and meaningful relationships, rather mostly one night affair. Many young men are becoming ingorant or uninterested in long term relationships. The popularity of dating apps is causing an advent of confusion for the meaning of love. To remedy this social problem, I propose an app-based service to enhance the intimacy between two committed lovers. This innovative business model is based on thorough analysis of academic theories and empirical studies, including expert interview, focus group discussion, and consumer behavior survey.