| Summary: | 碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 103 === This research was conducted with the following aims. First, this study reviews the core philosophy and historical development of the Cittaslow Movement through a literature review. The Cittaslow Movement trace its origins back to the Slow Food Movement that emerged in response to the opening of McDonald’s in the Piazza di Spagna in Rome, Italy in 1987, and into the international promotion of the Slow Food Movement by Greve in Chianti, Bra, Positano, and Orvieto by 1999. As of 2014, the Cittaslow Movement had expanded to 191 cities in 29 countries worldwide. This portion also describes the Cittaslow Movement’s aim to provide a new self-concept for towns, allowing them to re-think development in a novel way and improve the quality of life for their citizens. Cittaslow International has several requirements for Certification as an official Cittaslow city, including: a population less than 50,000, achieving a score of at least 78 on the index, and a score of 50% or more in 7 of the Cittaslow Charter areas (i.e., Energy and Environment Policies; Infrastructure Policies; Quality of Urban Life Policies; Agricultural, Touristic and Artisan Policies; Policies for Hospitality, Awareness, and Training; Social Cohesion; Partnership).
Second, this research presents three case studies of Cittaslow cities in Europe and Asia, namely: Orvieto in Italy, Hadong-Agyangmyeon in South Korea, and Fenglin in Taiwan. These comparative case studies were conducted to analyze their similarities and differences in order to further understand how the Cittaslow identity manifests itself under different circumstances. Through interviews and document analyses, results of these case studies indicate that although each Cittaslow city meets the requirements set forth by Cittaslow International, each city possesses its own unique resources and talents, and demonstrates different development goals, making them distinct from each other. Specifically, Orvieto reflects thousands of years of history, spanning from the Etruscan civilization and through the Roman and Middle Ages. Hadong-Agyangmeyon is home to unique natural geographic resources and agricultural products, including: the Jirisan National Park, the Seomjin River, green tea, and persimmons. Finally, Fenglin is marked by Hakka culture, which, present since the 1800’s, has left distinct Hakka villages and architecture.
Third, based on this understanding of both the official Cittaslow identity and its dynamic application and evolution within various contexts, this research concludes by discussing the potential of the Yilan Jhong Shan Agriculture Leisure Area. The results of in-depth interviews, field visits, and document analysis indicate that the Jhong Shan Agriculture Leisure Area could indeed fulfill the requirements of Cittaslow International outlined above.
Fourth, this research proposes that applying the Cittaslow city identity to an informal administrative organization (i.e., non-government structure) could represent a “new Cittaslow format” that would serve as a source of indigenous innovation. Currently, all official International Cittaslow members are formal administrative organizations, such as cities and towns. However, exploring the development of civil organizations in Taiwan, this research examines the Jhong Shan Agriculture and Leisure Area in Yilan County, Taiwan, with its 45 farms and 13 recreational farm areas, as an example. This area has distinct potential to develop under the Cittaslow framework, and offers its own unique characteristics, which reflects the potential for expansion of the Cittaslow concept in a new context. In the future, this and other informal administrative areas in Taiwan could represent new forms of indigenous innovation through participation in the Cittaslow Movement.
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