Investigating the Effect of Pre-Purchase Search and Ongoing Search on Post-Purchase Dissonance
碩士 === 國立政治大學 === 資訊管理學系 === 103 === This study aimed to understand how different types of information search influences consumers’ post-purchase mental state. First we investigated how consumers’ product knowledge influence their amount of information search, including offline pre-purchase search,...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/16948119345598837289 |