The Critical Success Factors of Online to Offline Business Model – A Business Perspective

The Critical Success Factors of Online to Offline Business Model – A Business Perspective

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碩士 === 國立政治大學 === 資訊管理研究所 === 103 === Online-to-Offline (O2O), a brand-new business model that drives online visitors to purchase in-store by offering services online, has received a great deal of attention. In addition to well-known retailers and ecommerce businesses, the O2O business model has bee...

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Bibliographic Details
Main Authors: Yang, Abby S.T., 楊欣庭
Other Authors: Shang, Shari S.C.
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/655s65

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