User’s motivation and choice of using IoT products: A case of smart home

• Main Authors: Huang, Xiao Jing, 黃曉菁
• Other Authors: Eldon Li
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/v87nrx

碩士 === 國立政治大學 === 資訊管理研究所 === 103 === In recent years, applications related to the concept of IoT become one of the most popular issues all over the world. Countries and enterprises devote themselves to developing the technique and application related to IoT. The range of its applications is very wide, including transportation, medical treatment, electricity, logistics, and home, etc. Asian countries set forth some development projects in the past decade, demonstrating the ambition and competition between countries in developing IoT products. Taiwan has started to push the development of smart home related applications since 2008. After development for some years, insufficiency in actual implementation and diffusion remains given our technological advantage. Therefore, this research intends to study the motivation for users to use IoT products taking smart home as an example. First, we study the related literature review and use modified Delphi method to develop the ANP expert questionnaires. Then, we prioritize the weights of consumer’s motives. The result can enable developers of smart home products to understand what kind of consumer motives they should satisfy when developing and promoting smart home applications. This enhances the probability of success for developing related products in the future.