A Case Study on Communication Enterprise Group M&;A Strategies

• Main Authors: Hung, Tsung Chin, 洪聰進
• Other Authors: Chi, Yan Ping
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/yzs835

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 103 === M&;A has become one of the most important strategy for enterprise longtime development. By restructuring resource and competence of two enterprises, the core competence will be cultivated and intensified. At the premise of longtime management of enterprise, the purpose of M&;A is to construct, intensify and extent core competence. This study gives a complete look back on the successful and failed merger cases of a communication technology company. If the company has chosen the right direction, it can gain a larger repayment by smaller input, also, it can achieve a continuous and rapid development. The advantage of case company is the operation and combination of capital, the disadvantage is that case company has never set foot on that industry and geographic area before. The paper consists of four parts: the first part is to introduce the background, purpose of this paper; the second, through sufficient literature review to expose the current situation of merger and acquisition, including its meanings, causes and factors of success and failure; the third, research method used; the fourth: introduce two cases, one for successful another for failure. We analyze the causes of success and failure and provide the suggestions against the failure. It is very important to learn the causes of failure fully and take effective measures against the failure.