A Study on Diversification Strategy of Textbook Industry- The resource-based theory perspective

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 103 === Textbooks are a major media to teaching, a main source for students to gain knowledge. They bear the responsibility to pass on knowledge and social values. The contents not only need to reflect ideal educational philosophies and social era development...

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Bibliographic Details
Main Authors: Tan, Hui Ting, 譚蕙婷
Other Authors: 詹文男
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/a5nq7u