| Summary: | 碩士 === 國立政治大學 === 商管專業學院碩士學位學程(AMBA) === 103 === In the trend of the digital and knowledge economy, the development of information services industry is directly influencing the overall competitiveness of a country. In recent years, big data and cloud continues hot topics, with a new wave of internet start-ups and business opportunities followed behind. The consumers of integrated IT service industry nowadays consider a solution not only because the advantage of products itself, but also the value of the service – stand in customer shoes to diagnose their pain points and develop a truly fit solution. Meanwhile, as India became a dominator in software OEM territory; Global software brand leader: Oracle, SAP, Microsoft intended to move into service market; China vast market opportunity and attractive compensation to hunt worldwide talents, those are making IT services industry more tough to survive.
The theme of this research aims at IBM Taiwan, using Porter's Five Forces model to review IBM Taiwan’s status quo in terms of rivalry among firms, the threats of entries and substitute, the bargain power of the suppliers and the buyers. Then provide suggestions of future development strategy to IBM based on analysis result.
The study concludes several suggestions to IBM Taiwan: 1. Rely on brand reputation to strengthen the cooperation with academia such as school and research institute in order to explore new technology and achieve early market approach. 2. Optimize the knowledge management systems to preserve record more time effective and reduce employee turnover. 3. Seek internal staffs from research and development (R&;D) rotating to consultant role, which can quickly backfill the existing gap in manpower. Besides, their professions in technical could timely answer the questions in front of clients to improve team professionalism and image. 4. Screen out potential small and medium customers, cultivating long-term relationships even no contract in short, which can also increase chances of practice and accumulate team experience. 5. Design the light version of software solution and increase flexibility of portfolio pricing strategy to reduce customers’ cost of engagement and enhance their willingness of trial. In the end, company should work closely with worldwide team and leverage their resource to accelerate the adjustment of business strategy in response to environmental changes. Only the Companies which could grasp the short-term competitive advantage, they can face challenges in the future.
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