| Summary: | 碩士 === 國立政治大學 === 新聞研究所 === 103 === In the commercial market environment, the television media tend to pursue their own interests while ignoring their social responsibility as the roles of the leading
quality news and news program are in decline. However, in the commercial television which, still some of them produce award recognized news magazine programs. In this
case study, the news magazine program [Yi Yan Tang, FTV], using in-depth interviews ways to explore (a) the process of its production system, how to respond to external market-oriented environmental impact; (b) to understand the media organization's internal factors for the production system of the impact of the program, including its production system of ideas and values; (c) to explore how to maintain a good quality of commercial television news magazine.
The study found that, in the face of the external environment of TV rating focus, commercial stations have to try to find a balance to take into account the marketability and public interest; in the media within the organization, the culture and goals affect the organization members for the news magazine quality standards of the program, but also train members of the organization in question to observe the depth and forward-looking, and the need to maintain program quality by members of the entire media organizations jointly maintenance and attention, training for program quality consciousness and alertness.
Research proposals improve the quality of the program to look at the news and news program, manager and operation system must have the good motives and characteristics in order to make news-magazine programs and their social
responsibility work.
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