Marketing Strategies of Corporate Brand Equity - The Owner Brand Case Study of Optoma
碩士 === 國立政治大學 === 企業管理學系 === 103
Main Authors: | Sung, Wei Cheng, 宋偉誠 |
---|---|
Other Authors: | Horng, Shun Ching |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/01832599034969301806 |
Similar Items
-
A Study on Brand Strategy, Brand Image, Brand Equity, and Brand Performance –An Empirical Everyday Products Industry
by: Yu-Ting Sung, et al.
Published: (2010) -
The Study of The Brand Equity Strategy of Taiwan Corporations in China Market
by: YU-TING CHIU, et al.
Published: (2003) -
Researches of Changing Brand Equity, and Marketing Strategies - in Taiwan Food Brand
by: Wei-Yun Tsai, et al.
Published: (2016) -
Wind-current relationships in the OPTOMA domain off the Northern California coast.
by: Summers, Steven J.
Published: (2012) -
Brand Positioning and Marketing Strategies of Building Brand Equity─The Case Study of Taiwanese Bicycle Enterprises in China Market
by: CHEN, WEN-BIN, et al.
Published: (2003)