Strategic Responses to Co-branding Strategy- Manufacturers’ Perspective
碩士 === 國立政治大學 === 企業管理研究所 === 103 === The establishment of the private brand has passed for so many years. In the past, the distributors were passively put the name of the manufacture at the back of its package. If the customers didn’t see it clearly, they can’t figure the name of the manufactures....
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/h2ru4f |