Customer Value Co-creation －An Exploratory Study on Affordable Luxury Brands
碩士 === 國立政治大學 === 企業管理研究所 === 103 === This research looks into how managers of affordable luxury brands can facilitate the opportunities of value co-creation with their consumers. Utilizing the four building blocks of co-creation and four customer values proposed by previous scholars as the framewor...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/6y9836 |