Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer

Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer

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碩士 === 國立政治大學 === 企業管理研究所 === 103

Bibliographic Details
Main Author: 蕭曉涵
Other Authors: 洪順慶
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/whu5k5
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spelling ndltd-TW-103NCCU51210122019-05-15T22:07:28Z http://ndltd.ncl.edu.tw/handle/whu5k5 Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer 新品關鍵成功因素與品牌行銷策略探討 ─以水果啤酒為例 蕭曉涵 碩士 國立政治大學 企業管理研究所 103 洪順慶 學位論文 ; thesis 86 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立政治大學 === 企業管理研究所 === 103
author2 洪順慶
author_facet 洪順慶
蕭曉涵
author 蕭曉涵
spellingShingle 蕭曉涵
Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer
author_sort 蕭曉涵
title Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer
title_short Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer
title_full Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer
title_fullStr Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer
title_full_unstemmed Key Success Factors and Marketing Strategy of New Product: Case Study of Taiwan Fruit Beer
title_sort key success factors and marketing strategy of new product: case study of taiwan fruit beer
url http://ndltd.ncl.edu.tw/handle/whu5k5
work_keys_str_mv AT xiāoxiǎohán keysuccessfactorsandmarketingstrategyofnewproductcasestudyoftaiwanfruitbeer
AT xiāoxiǎohán xīnpǐnguānjiànchénggōngyīnsùyǔpǐnpáixíngxiāocèlüètàntǎoyǐshuǐguǒpíjiǔwèilì
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