Growth Engines of Extraordinary Online Startups

• Main Authors: Kang, Doyoon, 姜道潤
• Other Authors: Wu, Jack
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/59061785190683559351

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === This thesis has been prepared to provide the reader with information about how some of most successful web/app startups has built their growth engines and optimized business models in their early stages of entrepreneurship. “What are the key success factors of the successful web/app startups, and how they sculpted their growth engines in the early stages of business?” To find answers to this key question, not only tens of books, industry reports, papers and blogs were recapitulated, but also some of most renowned startups were case studied to benchmark their best practices, trial and errors in their journey for rapid growth. While success of a startup not only involves technical or behavioral attribution in their growth trajectory, but also lots of qualitative factors like vision and team DNA, and external or environmental factors, this study will focus on their behavioral attributions that lead to fast growth in their early days.