SoapEra Business Plan

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === SoapEra is a new made-in-Taiwan brand in the soap business. The founder of SoapEra has over fifteen years of experience in the soap industry and soap business, and will take the management role to run SoapEra’s daily business operation. SoapEra ha...

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Bibliographic Details
Main Authors: Kuo, Jeffrey, 郭乃文
Other Authors: Wu, Jack
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/30918770867069668701
Description
Summary:碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === SoapEra is a new made-in-Taiwan brand in the soap business. The founder of SoapEra has over fifteen years of experience in the soap industry and soap business, and will take the management role to run SoapEra’s daily business operation. SoapEra has the vision to provide the value-added soap products with design and customization to customers. SoapEra is seeking the business opportunity in the cultural and creative industry and going to explore the gift market in Taiwan. SoapEra will be selling designed soaps that can be used for general body cleansing and can be displayed as decoration as well. SoapEra also will allow customers customizing shape, stamp, color, scent, and size of the soaps that customers have in mind. SoapEra will be selling soap products in individual package and gift set boxes on SoapEra’s official website, retailers at the cultural and creative places, souvenir stores, and on-line retailers. SoapEra will also collaborate with hotels, restaurants, wedding planners, wedding dress companies, and postpartum centers to promote SoapEra’s design and custom soaps for wedding and newborn baby giveaway gifts. SoapEra is expected to have a positive net income by the end of the second year, and the net income is estimated at $1.7-million NTD for a significant growth in the third year. SoapEra will make a premium soap brand in the culture and creative industry and have a profitable business in the gift market.