| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === The Organic Food Industry worldwide is at its growing stage, farmers already discovered the advantages of becoming certified organic producers and consumers are starting to value the importance of consuming organically produced food. In Honduras, the industry is still at its embryonic stage since few farmers are able to invest time and money to obtain certification and demand is still low due to the lack of knowledge of a large number of consumers. However, there is opportunity to introduce the organic food consumption trend in Honduras which could help fight nutrition problems, such as overweight and obesity, which affect certain segments of the population.
In order to analyze the feasibility of the organic diet delivery company this document presents data of the organic food market worldwide as well as information of the organic food supply and demand in Honduras. Healthy Diet Company is introduced and a business strategy is developed in order to enhance the strengths and work on fighting possible threats in that industry. A marketing strategy is also presented to ensure the correct introduction of the organic food diets to the target market to make the business successful. Finally, the Business model of the Organic diet delivery company is presented which provides the key factors needed for its success.
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