Shalom Spiritual Retreat: Wellness Tourism Business Plan

• Main Authors: Hsu, Shao I, 徐少宜
• Other Authors: Ho, Chester
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/8rzu58

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === Wellness tourism is used instead of health tourism in order to avoid the confusion between medical tourism. In research conduct by industries of Wellness and Medical tourism (GSS, 2011), argue that the term health tourism is sometimes used to describe medical tourism; other time it is used synonymously with wellness tourism; sometimes it means both; and it is also used to refer to a subset of medical tourism or wellness tourism. This is why it is recommend-ed to avoid the use of health tourism term, especially in marketing purposes and communica-tion with customers.