A Study of the Dermatology Clinics Medical Beauty Center Successful Operation Strategies

• Main Authors: Shih-Lun Chen, 陳世倫
• Other Authors: Shyh-Ching Yang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/13306518574045016798

碩士 === 明道大學 === 企業高階管理碩士班 === 103 === Recently, with medical technologies significant progress, economic improving and living standard upgrade, the medical beauty industries and markets have been greatly flourish and facing in a hyper-competition circumstance. This study has summarized the medical cosmetology industry literature survey and integrated with industry experts experience and the scholars’ opinions, via using the Fuzzy Delphi Method (FDM) and the Fuzzy Analytic Hierarchy Process (FAHP), to obtain the weighting and priority of three main criteria and 12 sub-criteria of the successful business operation strategies. Under those three main criteria strategies：Having its own brand and good reputation, convenience of transportation (including parking space), accurate targeting of customer population, to fit in with local economic and life styles, and management, would be the most important five sub-criteria. These five sub-criteria, accounts for the proportion of 73% of the total criteria, should be taken as the top priority business strategies of such business. It is hoped that the results of this study shall provide some useful insights of successful business strategies for this industry’s reference.