From Sightseeing to Exploration:the Action Research of Exploration Field Work
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 103 === This paper discusses the "exploration activities" affects tourism image. With the design and implementation of the action research of "exploration field work in Hsin-Tien area”, I collected quantitative information from 64 high schools students...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8jhdrm |
| Summary: | 碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 103 === This paper discusses the "exploration activities" affects tourism image. With the design and implementation of the action research of "exploration field work in Hsin-Tien area”, I collected quantitative information from 64 high schools students. There are 120 effective questionnaires about cognitive image, affective image and skill image before and after the activity. According to SPSS statistical analysis, exploration activities can enhance the tourism image significantly, especially those living in the local area. This conclusion can be applied to tourism business. Exploration field work can be arranged in the tour itinerary to enhance the positive tourism image of visitors.
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