Fate is Fun? The Research of Business Model Innovation and Audience Value within Traditional Fortune Telling Programs
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 103 === The new media impact the traditional media but also bring the changes of marketing; however, along with the rising of new media, the management of cable TV has become more difficult. The management of Taiwan TV industry needs to change by new media to get more...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99270179600386644036 |