The Influence of Story Marketing with Narrative Ads on Consumers’ Psychology and Brand Image
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 103 === It is trend that many advertisers make a good story to create brand on either television advertisement or internet media YOUTUBE. In addition to adaptation of true story, more and more advertisements appeal to emotional demands of human nature. How to impress...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57027230560216349041 |