| Summary: | 碩士 === 銘傳大學 === 商業設計學系碩士班 === 103 === In Taiwan, the issues of disadvantaged groups have been increasingly gained public attention in recent years, especially for those living in poverty. These issues should be concerned of public support and assistance in the society. The present study argue that the concern of the disadvantaged groups can be put into practice through designing a creative print public service advertisements. Fabricated photography has become one of the widely used techniques in contemporary art, through the arrangement of symbol in images to fully convey its narrative, and it has also been fully used in print advertising for the past few years, as well as obtaining maximum efficiency. Therefore, the purpose of the creative study was to explore the application of fabricated photography in the performance of print public service advertisement, analysis techniques and composition. Thus, what comes next is to analysis the application of fabricated photography in the text of print advertisement with visual symbol and imagery characteristics for the past few years. Further, we will apply these findings to the creation of print public service advertisements for economic disadvantaged population, expecting to obtain maximum efficiency for advertising communication.
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