Use of the Technology Acceptance Model to Analyze the Willingness of Investors to Engage in Mobile Ordering
碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 103 === This study employed the Technology Acceptance Model developed by Davis (1989) to investigate the willingness of investors to use mobile ordering systems. Our results indicate that the self-efficacy of investors and the convenience of ordering systems influenc...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54042317125382478663 |
| Summary: | 碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 103 === This study employed the Technology Acceptance Model developed by Davis (1989) to investigate the willingness of investors to use mobile ordering systems. Our results indicate that the self-efficacy of investors and the convenience of ordering systems influence perceived usefulness as well as perceived ease of use, both of which exert a significantly positive influence on investor attitude and behavioral intentions. Ease of use appears not to be related directly to behavioral intentions in mobile ordering, but rather exerts an effect via its relationship with usefulness. We believe that these factors can have a considerable impact on investors and therefore recommend that securities dealers seek to increase the convenience of their ordering systems in order to drive demand for mobile ordering and enhance investor satisfaction.
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