Ambient Media: Effects of Message Framing and Temporal Distance on Environmental Advertising Communication
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === Ambient media is a novel marketing communication tool. This research demonstrates the role of message framing and temporal distance in an ambient media and focuses on the environmental communication. Two 2(message framing: positive vs. negative) × 2(temporal dis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sf68c6 |