Examing Factors that Cause Mobile Gamer’s Continuance participation forGame Fans Pages –A Case Study of Mobile Game “Tower of Saviors”
碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === This study selects the fans page of the mobile game “Tower of Saviors” as the research target. This study aims to investigate the effects of utilitarian value, hedonic value and information quality on mobile gamer’s continuance participation for game fans page a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pw5sn2 |