Market segmentation and marketing strategies of choosing life-nurturinghouse for retired people

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 103 === The extension of average life expectancy and thedeclineof birth rate, cause theelderly population growth rapidly in Taiwan. In addition, due to changes of family structure and low birth rate, it’s becomeinadequate infamily care abilities of elderly population...

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Bibliographic Details
Main Authors: Po-Hao Chen, 陳柏豪
Other Authors: Yih-ching Tsai
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/41988708185632297637

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